Hi, my name is Barbara, and I can't even remember a time before Internet was popular. As a relative "youngster" to the world of marketing (and the world in general), I feel like my ideas can more easily shine. I'm not bogged down in old models of marketing. Instead, I can see what makes sense in terms of the digital world. If you want new marketing ideas or if you want to optimise your digital marketing scheme, I want to help. I worked in various aspects of the marketing industry for years and recently took time off to travel. I write this blog in airport lounges and train stations, and I hope you like it.